What You Need To Know About Cambridge Analytica
The reported breach and misuse of roughly 50 million users’ data is continuing to make headlines this week, with voicing concerns about how it occurred and how the information was used. , whose parent company is Strategic Communication Laboratories (SCL), is a data firm based in London that specializes in political and commercial marketing campaigns. It sells itself as having the ability to change audience behavior by using data “to engage, persuade, and motivate individuals to act.” The firm’s website lists the company as having offices in ...
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