Procter & Gamble doubles down on beauty by snapping up Walker & Company Brands
Procter & Gamble is diversifying its beauty offering with the acquisition of Walker & Company Brands. The personal care and household company is adding the beauty brand -- whose products are focused on people of color -- to its extensive portfolio, it has announced. Walker & Company Brands, which will operate as a separate and wholly-owned subsidiary of P&G, includes the specialized haircare ranges Bevel and FORM Beauty. "When I started Walker & Company Brands, I set out to build a company that would meet the health and beauty needs of ...
Click
To Read Full Article