In Super Bowl ads, a play for values and a contentious MLK message
Advertisers tried to play up American values and not fumble the ball during Sunday's Super Bowl, yet one waded into controversy by using the voice of the late Martin Luther King. In the biggest US television advertising event of the year, most spots featured humor, celebrities and a feel-good message, steering clear of a politically divisive environment. A surprise came with the words of slain civil rights leader King in an ad for Dodge Ram, a unit of Fiat Chrysler Automobiles, where he is heard saying, "We recognize that he who is greatest ...
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