Harley-Davidson Updates Street and Sportster Trade-In Program
Amidst steadily declining sales, Harley-Davidson revives trade-in program for lower-priced models It’s no mystery that Harley-Davidson Motorcycles has been, shall we say, over the last three or so years. Baby boomers are aging out of biking, and those damn millennials just aren’t interested in dropping $20K on a cruiser. As the MoCo continues seeking novel approaches to attract new riders, Harley’s higher-ups are looking to revamp an old long-term sales strategy in hopes of increasing the amount of high-dollar bikes being sold. This comes ...
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