Peugeot CEO Sees Iran Return Slowed by Fallout From Its Exit
Peugeot Citroen CEO Carlos Tavares. Photographer: Jasper Juinen/Bloomberg/ PSA Peugeot Citroen is finding that getting divorced from its partner in Iran was easier than making up again. Peugeot’s image has taken a hit in Iran because of its abrupt departure in 2012, when sanctions were imposed, Chief Executive Officer Carlos Tavares said in an interview. The French company is struggling to close an agreement with former partner Iran Khodro Co. to return to the market, where it has ambitions to regain its former leading position. The French ...
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